The Story. We loaded up two of our Broncos and our EV VW Bus and set out for a road trip in the Rockies.
The Story Behind The Story. We partnered with a production company to shoot a series of videos to shoot on-location in Aspen to showcase our vehicles in new, aspirational terrain that we then packaged for multiple marketing channels, including digital ads, connected TV, social, and our own site.
Role. Head of Content and Producer.
The Story. Zero bars of service. A decade-old paper map. One merino tee each. Filmmaker Sinuhe Xavier led the way while we mapped a new overland route for Rashad and Ron Frazier of Camp Yoshi—an organization making the outdoors more inclusive through trips into the remote wilderness.
The Story Behind The Story. The assignment was to create a full-scale brand awareness campaign with supporting photo, written, and video content around the trip. Working with our Creative Campaign Team, I drove story and creative concept across video deliverables through the course of production, including: our main cut above, TV and digital ad spots, and social cuts.
Role. Producer
The Story. The Golden Hour Series features profiles of inspiring people who are making adventure more accessible.
The Story Behind The Story. For this partnership Coors entrusted our team with finding people and stories who embodied the message of The Golden Hour. In the second installment, we worked with Eeland Stribling to tell his story about how he found a sense of self and purpose in both comedy and fly-fishing. And for the final installment we worked with a local Santa Barbara filmmaker to capture DJ’s essence. The Golden Hour series and collab line was the beginning of an ongoing partnership between Coors and Huckberry that has continued into 2025.
Role. Producer
The Story. A clean-cut showcase of the Trail Edition Bronco — Kindred’s re-envisioning of the original first generation Bronco.
The Story Behind The Story. Executed in tandem with studio photography that contributed to over $10M in revenue from Kindred Bronco Family across site and digital advertising.
Roles. Head of Content, Producer.
The Story. Gear Lab is a video property that includes multiple sub-series consisting of product reviews and personality-driven conversations around style and design.
The Story Behind The Story. We built the Gear Lab in Huckberry HQ as a vehicle for deeper product exploration and space to dig into related topics with brand partners, experts, and designers. Gear Lab has driven millions of dollars in attributed revenue along with additional sponsor-provided revenue. These two examples showcase two sub-series within Gear Lab: the first is a review that supported the launch of a bag collaboration with Peak Design and the second is an ‘EDC Dump’ with Random Golf Club founder, Erik Anders Lang, which generated 144k views and exposure to new audiences on YouTube.
Roles. Producer, Director, and Co-Creator of Huckberry Gear Lab.
The Story. Get under the hood and behind the wheel with Joe — our Director of Design — for an in-depth look at everything that goes into our Heritage and Trail Edition Broncos.
The Story Behind The Story. We produced a set of performance and design walkthroughs to educate potential customers about the Kindred Bronco’s design & engineering inputs along with capabilities.
Role. Head of Content, Producer, Director.
The Story. A fresh and exhilarating take on the beloved teen musical genre featuring eight original songs and a fully integrated cast and crew of people with and without disabilities.
The Story Behind The Story. We set out to produce a paradigm-shifting film. A film that was authentically of and by the disabled community: with inclusion and representation of the community in all stages of production, from writing to acting and everything in between.
Role. Co-Producer / Associate Producer (organized production team and daily operations)